← Design
Concept project · facts to be refined
Brand identity
Aiva
Brand identity for a city coffee shop chain
Challenge
A small coffee shop chain needs a recognizable image that works equally well on a sign, a cup, in the app and on social media — and that the team can apply on its own, without a designer nearby.
Approach
We built a concise identity around a single mark. With AI we quickly explored dozens of directions, then hand-picked and refined the solution: mark proportions, palette and rules that hold together across different carriers.
What we did
- Logo and mark with construction rules
- Color palette and typography
- Carriers: cups, business cards, tote bag, signage
- Brand book with usage rules
Outcome
1
system across all carriers
12+
ready layouts
0
designers needed to repeat