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Reshalus mascot

Studio project

Reshalus

Corporate mascot: from sketch to animation

Challenge

Create a recognizable character for an AI brand that works in UI, print, animation and merchandise.

Approach

Character, style and expressions were crafted by artists and brand strategists. AI helped generate pose variations during the moodboard stage. Final style is entirely hand-drawn.

Deliverables

  • Branded character with guidelines
  • Set of emotions and poses (20+)
  • Telegram sticker pack
  • Lottie animations for web
  • Merch prints

Gallery

Reshalus originalBase pose
Reshalus cyberpunkStylization: cyberpunk

Stack

Procreate

Illustration

After Effects

Animation

Lottie

Web animation

Figma

UI integration

Results

20+

Poses and emotions

100%

Recognition in tests

5 formats

Character applications

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